09.01.10
Next Institution Digital Audio Box Leaps Forward While Harkening Back
BOSTON–(Profession WIRE)– Music lovers rejoice: the Boombox is making a comeback. Requisite (www.essential-design.com) announces the Mix Digital Boombox for iPhone and iPod, created for Altec Lansing (www.alteclansing.com), won a CES Innovations Bestowal at the 2010 Consumer Electronics Show (CES) in the Audio Accessories Classification. The Digital Boombox is making as big a splash as it did when the original fashion revolutionized portable music.
Why the Boombox? Essential participant Richard Watson explains, “Researchers from Necessary traveled the globe with the Altec Lansing team to hear tell the role of music in peoples’ lives. The MIX is a ‘next age’ Digital Boombox for the way music enthusiasts give and share their music in a social context. It responds to a key personna identified in the explore — the ‘defacto DJ’ who genuinely likes to get the fete started.”
Source: Your-Story.org (press release)